Data Protection Information (Information Obligations as per Art. 13 GDPR)

We believe that data protection should be transparent, simple to understand, and, most importantly, be fair for everyone. That’s why the objective of this data protection information is to tell you about the personal data we collect and use; whether it is forwarded to third parties and, if yes, which third parties; how long we store your data; and what your rights are if you don’t agree with our responsible handling of your data. If you still have questions after reading this detailed data protection information, please don’t hesitate to contact us using the addresses given below.

We would first like to clarify what some of the terms used mean so that we are all on the same page. This will ensure that we all understand the same thing when reading the information below.

Personal Data:
This is all information relating to an identified or identifiable natural person (referred to below as the “data subject”. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to their physical, physiological, genetic, mental, economic, cultural, or social identity.

Processing is any operation or set of operations performed on personal data or sets of personal data, either with or without the help of automated procedures, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Restriction of Processing:
This refers to the marking of stored personal data with the aim of limiting its processing in future.

“Profiling” is any form of automated personal data processing that involves using this personal data to analyze certain personal aspects relating to the data subject, in particular to analyze or predict aspects regarding their performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Pseudonymization describes the procedure used to carry out processing of personal data in such a way that it can no longer be attributed to a specific data subject without the use of additional information, insofar as this additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data cannot be attributed to an identified or identifiable natural person.

Data Controller:
This the natural or legal person, public authority, agency, or other body that, alone or together with others, determines the purposes and means of processing of personal data. Where the purposes and means of such processing are determined by EU or member state law, the data controller or the specific criteria for their nomination may be provided for by EU or member state law.

A natural or legal person, public authority, agency, or other body to whom the personal data is disclosed, whether a third party or not. Public authorities that may receive personal data within the scope of a particular enquiry in accordance with EU or member state law are not, however, deemed to be recipients. Processing of such data by these public authorities is carried out in compliance with the applicable data protection regulations relating to the purposes of processing.

Third Party:
A natural or legal person, public authority, agency, or other body other than the data subject, controller, processer, and persons who, under the direct authority of the controller or processer, are authorized to process personal data.

Any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

1. Name and Contact Details of the Data Controller
The data processing controller is
raumplus GmbH
Dortmunder Str. 35
D-28199 Bremen/Germany

You can contact us by postal mail, email to info(at), or by calling +49 (0) 421 / 57 95 00

2. Data Protection Officer
The contact details for our data protection officer are as follows:
raumplus GmbH
Dortmunder Str. 35
D-28199 Bremen/Germany


3. Collection of Personal Data for Informational Use
Where the website is used purely for information – in other words if you do not register or provide us with information in any other way – we will only collect the personal data transmitted by your browser to our server. If you want visit our website, we will collect the following data, that is required to display the website to you and ensure its stability and security (The legal basis is Art. 6 Para. 1 (1) lit. f GDPR.):

•    The IP address (shortened, e.g.
•    The date and time of the request
•    The content of the request (specific site)
•    The website from which the request came
•    The browser
•    The operating system and its user interface
•    The browser software language and version.

4. Use of Cookies
1) Furthermore, cookies are stored on your computer when you use the website. Cookies are small text files that are stored on your hard drive assigned to the browser you are using and through which certain information flows to the body that sets the cookie (in this case us). Cookies cannot execute programmes or transmit viruses to your computer. They are used to make the website more user-friendly and effective overall.

a) This website uses the following types of cookies, the scope and function of which are explained below: - Persistent cookies (see b).
b) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.
) You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all the functions of this website.

(2) This stored information is stored separately from any other data you may have provided to us. In particular, the cookie data is not linked to your other data.

3) You can object to this data processing at any time with effect for the future. We also use cookies on our website that enable an analysis of the user's surfing behaviour. The following data can be transmitted in this way:

4) Resource accesses including the requesting, anonymised IP address for tracking purposes for Matomo and Google Ads.

When accessing our website, the user is informed about the use of cookies for analysis purposes and the personal data used in this context. In this context, reference is also made to this privacy policy.

5. Use of Our Website Features
1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do so, you must generally provide additional personal data, which we use to provide the respective service and to maintain customer relationships. If additional voluntary information is possible, this is labelled accordingly.

(2) When you contact us by e-mail or via the contact form, your e-mail address and, if you specify this, your name, address and telephone number and any other data you provide will be stored by us in order to answer your questions or to send you a catalogue. If you agree, the data will be passed on to our trading partners for the marketing of raumplus products and for contact tracing.

(3) When using our configuration programmes or when using our download area for information material, your e-mail address and, if you specify this, your name, address and telephone number as well as any other data you provide will be stored by us in order to answer your questions. If you agree, the data will be passed on to our trading partners for the marketing of raumplus products and for contact tracing.

4) When you contact us by letter, we will store your name and address and any other data you provide so that we can answer your questions or send you a catalogue.

6. Data Forwarding to Third Parties
1) We will pass on your personal data to third parties if we offer participation in promotions, competitions, bookings or the conclusion of contracts together with a third-party provider. In this case, you will be informed separately about the transfer to third parties before your data is passed on.

(2) If you have given your consent, your personal data will be passed on to our trading partners for the marketing of raumplus products and for contact tracing. We do not authorise our trading partners to process the data beyond this.

(3) In some cases, we use external service providers to process your data. These have been carefully selected by us and commissioned in writing. They are bound by our instructions and are regularly monitored by us. The service providers will not pass this data on to third parties. If these service providers are based in the USA, we will inform you of this in connection with the respective functions. This data processing also takes place in accordance with the applicable legal situation.

6.1. Use of Google Maps
(1) This website uses the Google Maps offering. This allows us to present interactive maps directly on the website, providing you with a convenient navigation function.

(2) When you visit our website Google is informed that you have retrieved the corresponding sub-page on our website. In addition to this, the data stated under Item 3 of this declaration is transmitted. This happens irrespective of whether Google provides a user account that you are logged in to or you have no user account. If you are logged in to Google, then your data will be directly assigned to your account. If you do not want information to be assigned to your Google profile, then you must log off before activating the button. Google will save your data as a usage profile and use it for advertising and market research purposes and/or needs-based designing of its website. Such analysis (even of users who are not logged in) is carried out in particular to provide needs-based advertising and to inform other social network users about your activities on our website. You have the right to object to creation of such user profiles, however you must make this objection to Google.

(3) For more information on the purpose and extent of data collection and its processing by the plug-in provider see the provider’s data protection declarations. They also provide more information about your corresponding rights and settings options to protect your personal privacy: Google will also process your personal data in the USA and participates in the EU-US Privacy Shield:

(4) The legal basis for processing of your data is Art. 6 Para. 1 (1) lit. a GDPR. For more information on data protection at Google visit: and Alternatively, you can visit the Network Advertising Initiative (NAI) website at Google participates in the EU-US Privacy Shield:

6.2. Use of Google Ads Conversion Tracking
We use the Google Ads offering and, within the scope of this, conversion tracking to draw attention to our products and interior design solutions through advertising (so-called ‘Google Ads’) shown on external websites. Our aim is to identify which advertising measures attract the interest of potential customers and Google Ads conversion tracking provides us with information relating to advertising campaigns and how successful individual advertising measures (Google Ads) are. This corresponds with our interest in showing you and other Internet users advertising that is tailored to your interests. Tracking allows us to design our advertising campaigns and website in a more interesting way and to identify as precisely as possible the cost-benefit factor for the advertising budget spent on Google Ads.

Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

Google transmits such advertising via so-called “ad servers”. To analyze the impact of Google Ads we use ad server cookies that, based on attainment of specific goals on our website (“conversions) – such as ordering or downloading of a catalog or clicking our dealer search feature – allow Google to record these conversions. Google is thus able to measure the number of conversions. In addition to this, Google uses previously installed cookies to identify which ads were clicked beforehand and thus led to the conversion. These cookies are temporary; contain no personal data; and thus cannot be used to identify users. We do not receive any information that could be used to identify users. Your data may be transmitted to the USA. Data processing, in particular the installation of cookies, takes place with your consent on the basis of Art. 6 Para. 1 (f) GDPR. You can withdraw your consent at any time without this affecting the lawfulness of consent-based processing carried out before consent was withdrawn. For more information on privacy and to see Google’s data protection declaration visit:

6.3. Use of Matomo
(1) This website uses the Matomo web analysis service to analyze use of our website and allow us to improve it on a regular basis. We are able to use the statistics collected to improve our offering and make it more interesting for you as a user. The legal basis for use of Matomo is Art. 6 Para. 1 (1) lit. a GDPR.

(2) This analysis uses cookies (see Item 4 above for more information), which are stored on your computer. The information they generate is stored solely on the data controller’s server in Germany. You can prevent analysis by deleting existing cookies and blocking the installation of future cookies. Please, however, note that you may possibly be unable to use all the features offered by this website to their full extent if you do so. You can prevent the storage of cookies using the corresponding setting in your browser.

(3) This website uses Matomo with the “AnonymizeIP” add-on. It ensures that IP addresses are truncated before being processed; doing so means that IP addresses cannot be directly attributed to a specific person. The IP address transmitted by your browser via Matomo will not be combined with other data that we collect.

(4) The Matomo program is an open-source project. For data protection information from the third-party provider visit

6.4 Use of Facebook Custom Audience
(1) This website uses the remarketing function "Custom Audiences" ("Facebook Pixels") of Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, and within the EU of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). This enables users of the website to be shown interest-based advertisements when visiting the Facebook social network or other websites that also use this method. Our aim through this use is to show you advertisements that are of interest to you. The legal basis for the use of this cookie is Art. 6 para. 1 p. 1 lit. a GDPR.

(2) An overview of the Facebook plug-in/buttons is available at:

(3) Your data will only be passed on if you have activated the Facebook Custom Audience in the Cookie Consent banner and thus allow the data transfer. This allows Facebook to transfer data to Facebook servers outside the EU using Facebook's own cookie. The so-called 3rd party Facebook cookie set by Facebook on your end device cannot be changed or read by us. The processing of the data transmitted to Facebook is the sole responsibility of Facebook.

The social media tool informs the operator of your previously visited websites, your IP address, browser information and the date and time of the server request. When using one of the social media functions (e.g. liking a post, leaving a comment), this information is also transmitted directly from the browser to the operator for storage. These operators may use your data for their own purposes such as analytics, marketing, profiling and linking your data with other data collected about you (e.g. via your user account with the respective operator), even if you are not logged into your social media account.

Deactivating the "Facebook Custom Audiences" function is possible for logged-in users at

The operators also partially process the data in the United States. Under European law, the USA does not guarantee an adequate level of data protection. Government authorities can access this data due to national laws on mass surveillance. Once transferred, your personal data will no longer have the same level of protection and you may not be able to exercise your rights in relation to the data.

By allowing the use of the Facebook Custom Audience Pixel on the raumplus website, you consent to the use of the above data and the processing described above by the operators.

Further information on the collection and use of data by the operator and on your rights and options to protect your privacy can be found in the privacy statements of the operators:

Privacy policy of Facebook:

Privacy policy of Instagram:

6.5 Use of Pinterest Conversion Tracking
We use the Pinterest tracking conversion tag on our website. A conversion tracking technology of the social network Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland). The Pinterest tracking conversion tag tells Pinterest what you were interested in during your visit to our website. This allows us to display relevant ads on Pinterest to our website visitors who have already taken an interest in our website and our content/offers and are Pinterest members. The legal basis for the use of Pinterest Conversion Tracking is Art. 6 para. 1 p. 1 lit. a GDPR. You can deactivate the collection of data for the display of interest-based advertising on Pinterest at any time in your Pinterest account settings at

Further information on Pinterest conversion tracking technology can be found at

Pinterest privacy policy:

6.6 Use of ADITION
We use the cookie tag UserID1 -, a technology of ADITION technologies GmbH (ADITION technologies GmbH, Oststraße 55, D-40211 Düsseldorf, Germany) on our website. This cookie is used for advertising purposes and conversion tracking and is stored for 3 months. The legal basis for the use of the cookie UserID1 is Art. 6 para. 1 p. 1 lit. a DSGVO.

Privacy policy of ADITION:

6.7 Social Media
n our online offer you will find links to the social networks: Meta (Facebook & Instagram), Pinterest, LinkedIn, YouTube and Homify. Clicking on the links will open the corresponding social media pages. For details on the provisions applicable there, please refer to the corresponding data protection declarations of the individual providers; you can find these at








o personal information is transmitted to the respective providers before the corresponding links are called up. Your access to the linked page is also the basis for data processing by the respective provider.

If you contact us via our social media pages, we will store your e-mail address and, if you specify this, your name, address and telephone number as well as any other data you provide in order to answer your questions or to send you a catalogue. If you agree, the data will be passed on to our trading partners for the marketing of raumplus products and for contact tracing.

7. Recipients or Categories of Recipients
Insofar as we forward your personal data to third parties, the description of the corresponding data processing will explicitly inform you that we are doing so (e.g. when you use our contact form). It goes without saying that, in addition to this, we have signed contract processing contracts as defined by Art. 28 GDPR (until May 25, 2018 Sect. 11 German Federal Data Protection Act [BDSG]) with the external service providers whom we use for technical and organizational processing. These companies are, for example, service providers for web hosting, sending of emails and letters; maintenance and management of our IT systems, etc.

8. Duration of Storage
Your data will be stored for as long as required to fulfil the corresponding purpose, at most for as long as required to comply with any legal regulations (e.g. under commercial law we must keep business correspondence, which may include emails, for 10 years).
Personal data is routinely blocked or erased as soon as the purpose for which it has been stored has been fulfilled or the statutory retention period stipulated by the above-mentioned legal regulations has expired.

9. Your Rights
This section provides you with detailed information on your rights.

9.1. Right to Information
You have the right at any time to request information regarding whether we have processed personal data regarding you. Should this be the case, then you have a right to receive information concerning data covered by the second part of Art. 15 Para. 1 GDPR.
You have the right to request information regarding whether your personal data has been transmitted to a third country or an international organization. In this context you may request information regarding the appropriate safeguards relating to transfers as per Art. 46 GDPR.

9.2. Right to Rectification
In addition to this, under the terms of Art. 16 GDPR you have the right to request that we rectify incorrect personal data regarding you without delay. Over and above this, and taking processing purposes into consideration, you have the right to request the completion of incomplete personal data – including by means of a supplementary statement.

9.3. Right to Erasure (“Right to be Forgotten”)
You also have the right to request that we erase personal data regarding you without delay. We must fulfil this request and erase personal data unless we are legally obliged or entitled to continue processing your data. For more information on this, please see Art. 17 GDPR.

9.4. Right to Restriction of Processing
You have the right to request that we restrict processing insofar as the legal preconditions defined by Art. 18 GDPR apply.

9.5. Right to Notification
Under the terms of Art. 19 GDPR, if you have exercised the right to rectification, erasure, or restriction then we are obliged to notify all the recipients to whom personal data regarding you has been disclosed about this rectification or erasure of data or restriction of processing unless doing so proves impossible or involves disproportionate effort. You have the right to be informed by us regarding these recipients.

9.6. Right to Data Portability
Where we have processed your data on the basis of your consent or a contract, then you have the right to receive the personal data regarding you in a structured, commonly used, machine-readable format. In addition to this, you have the right to transmit this data to another data controller insofar as the legal preconditions defined by Art. 20 GDPR apply.

9.7. Right to Object
Right to Object on Grounds Relating to the Data Subject’s Particular Situation
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data regarding you that is based on Art. 6 Para. 1 lit. e or f GDPR. This also applies to profiling based on these provisions.

We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms or for the establishment, exercise, or defense of legal claims.

Right to Object to Data Processing for Direct Marketing Purposes
Where your personal data is being processed for direct marketing purposes you have the right, at any time, to object to processing of the personal data regarding you for direct marketing purposes. This also applies to profiling to the extent that it is related to such direct marketing. Should you object to processing for direct marketing purposes, then the personal data regarding you will no longer be processed for these purposes. In the context of the use of information society services – notwithstanding Directive 2002/58/EC – you have the option of exercising your right to object by automated means using technical specifications.

9.8. Right to Withdraw Declaration of Consent Under Data Protection Law
You have the right at any time to withdraw your declaration of consent under data law. Withdrawing consent will not affect the lawfulness of consent-based processing carried out before consent was withdrawn.

9.9. Automated Individual Decision-Making, Including Profiling
You have the right not to be subject to a decision based solely on automated processing – including profiling – that produces legal effects regarding you or similarly significantly affecting you. This does not apply if the decision

a) Is necessary for entering into or performance of a contract between you and the data controller,
b) Is authorized by EU or member state law to which the data controller is subject and that also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or
c) Is based on your explicit consent.
Such decisions may, however, not be based on special categories of personal data as defined by Art. 9 Para. 1 GDPR, unless Art. 9 Para. 2 lit. a or g applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place. These measures include, at minimum, the right to obtain human intervention on the part of the data controller, to express your point of view, and to contest the decision.

9.10. Right to Complain
Irrespective of any other legal remedy under administrative law or before the courts, you have the right to lodge a complaint with a supervisory authority, in particular in the member state where you are habitually resident, where your place of work is located, or where the alleged infringement took place if you consider that processing of personal data regarding you infringes the GDPR.
The supervisory authority that receives the complaint will inform the complainant on the progress and outcome of the complaint, including the possibility of a legal remedy as defined by Art. 78 GDPR.

The supervisory authority responsible for us is:

The Federal Officer for Data Protection and Freedom of Information
Arndtstrasse 1
D-27570 Bremerhaven/Germany
Tel.: +49 (0)421 3612010 or +49 (0)471 5962010
Fax: +49 (0)421 49618495

10. Legal Basis for Processing
Insofar as nothing else is stipulated for the individual processing procedures described under the above-mentioned items, then the following legal basis applies for our data processing.

Insofar as we obtain consent from data subjects for processing procedures involving personal data, then the legal basis for this is Art. 6 Para. 1 lit. a EU General Data Protection Regulation (GDPR).
Where processing of personal data is required for performance of a contract to which the data subject is party, then the legal basis for this is Art. 6 Para. 1 lit. b GDPR. The same applies to processing procedures that are required to take steps prior to entering into a contract.
Where processing of personal data is required to comply with a legal obligation to which our company is subject, the legal basis for this is Art. 6 Para. 1 lit. c GDPR. Where processing is required to protect the vital interests of the data subject or another natural person, the legal basis for this is Art. 6 Para. 1 lit. d GDPR. Where processing is required to safeguard the legitimate interests of our company or a third party and the interests, fundamental rights, and fundamental freedoms of the data subject do not override these legitimate interests, the legal basis for this is Art. 6 Para. 1 lit. f GDPR.

11. Notes of Photos

Data Controller
raumplus GmbH
Dortmunder Str. 35
D-28199 Bremen/Germany
Data Protection Officer

Production of photos taken at events such as the imm cologne international furnishing fair and publication of such photos on the website, social media channels, and print media for PR purposes and presentation of the data controller’s activities in order to raise the data controller’s profile.

Legal Basis
Legitimate interest as defined by Art. 6 Para. 1 lit f GDPR and Sect. 12 and 13 DSG (German Data Protection Act) – PR purposes and presentation of the data controller’s activities in order to raise the data controller’s profile.

Data subjects have the right to object to processing. Objections may be submitted to: datenschutz(at) (whereby all other methods of objection are also possible).

It must, however, be assumed that the data controller’s interest in production and use of the photos does not infringe natural persons’ rights and freedoms excessively, in particular since these persons are entering a public space; are informed in advance and at the event regarding the production and use of the photos; and care is taken that the legitimate interests of the persons shown are not infringed. Insofar as the rights and freedoms of a person depicted should, in exceptional circumstances, be infringed, then we will take appropriate measures to prevent any further processing. Anonymization in print media which has already been issued is not possible. Erasure from the website or social media channels will be carried within the scope of what is technically possible.   

Duration of Storage
Data will be erased 3 years after its production.

Categories of Recipients
Departments of the data controller that must receive the data in order to complete processing activities (e.g. IT, other administrative units, marketing). Sub-contractors and contract processers who are involved in processing activities (production and publication). Tax accountants, authorities (IRS, other government agencies), and legal representatives (when asserting rights or defending against claims or within the scope of official procedures).

The data will be made available to the general public on the Internet and published on social media channels. It will be published in print media and limited print runs of this media will be distributed to, for example, customers and the general public.
Data will not be forwarded to recipients who will use it to pursue their own purposes. In the case of social media channels it may, however, be the case that the relevant social media provider acquires exploitation rights to the data published. 

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