We received two awards at this year's German Brand Award, the sixth edition of one of the most important German brand prizes: the virtual raumplus house was named »Winner« in the category Brand Communication - Digital solutions & Apps and also received a »Special Mention« as Brand Innovation of the year.
With 315 million contacts, the prize awarded by the Frankfurt-based German Design Council is the brand and marketing prize with the widest reach in the German-speaking world. It is awarded once a year to the best in innovative brands, consistent brand management and sustainable brand communication. We are proud that our virtual house, which has been breaking all click records since its inauguration in January of this year, has received two awards. This encourages us to continue to pursue innovative online paths parallel to our classic (trade fair) presence in order to be in direct contact with our customers at all times.
The intelligent room solutions and products produced by raumplus have passed the tests and are officially certified with the label: Furniture. Made in Germany. Our walk-in wardrobes, built-in wardrobes, room dividers, chests of drawers and room doors can now adorn themselves with this label. Since 2020, the »Möbel Made in Germany« label has stood for the high quality of German furniture manufacturers, for innovation, durability and healthy living. The new label was defined by the renowned German Institute for Quality Assurance and Labelling (RAL) and is laid down in RAL-RG 0191. What do these awards mean for raumplus customers? One thing above all: they can be sure that they are buying quality products made in Germany. Or to put it in the words of the Association of the German Furniture Industry: »We have thus introduced certified proof of quality furniture from Germany«.
We are delighted about this confirmation!
For a week now, our online trade fair stand and the raumplus house can be explored on screen in a 360° tour and the response has been great! Just like at the real-life IMM times, dealers, press representatives, end consumers and interested parties are virtually »hand in hand« at the raumplus stand - only this time virtually and thus without any risk of contamination. At the most, there will be a crowd on our server, which is optimally prepared - just like our sales team, who will be happy to accompany visitors online on request.
The fact that many people take the time afterwards to send us their approval and congratulations on this new way of presentation makes us very happy and also a little proud. From »Outstanding. We have never seen anything like this (in our industry)« (Gruner + Jahr publishing group) to »Congratulations on the successful implementation! Super exciting to see what is possible« (Architonic) to »Inspiring. Applause!« (LinkedIn network), the undivided encouragement we receive through a wide variety of communication channels. Until the end of February, interested parties can visit us at the virtual trade fair 2021 with a click - at any time and from anywhere.
The digital raumplus house can be visited and experienced online all year round and will continue to inspire with further rooms and products in the future.
raumplus is a brand as it is in the book - soon also in the literal sense. As one of about 100 selected companies, we will be featured in the 2021 #whatcounts. The Major German brands will be represented. This compendium is published annually by the German Design Council (Rat für Formgebung) and presents renowned German producers in a detailed, two-page report on brand and design. The publication in German and English reaches its brand-oriented target group on the national market via the participating companies and cooperation partners; internationally, it has a high-calibre circulation via 227 German embassies and consulates all over the world. We are pleased to be able to represent quality Made in Germany as a family business in the circle of renowned brands. Hot off the press #whatcounts. The Major German brands 2021 at a Design Gala on September 24, 2020 in the Soho House Berlin, at which raumplus will of course also be represented: between two noble book covers and, if the current situation allows it, also in person.
For the fourth time, the readers of »Wohnidee« have awarded raumplus with the public award of the living magazine, which is voted for annually. In seven furniture categories from beds to upholstery to lighting, over 18,500 readers voted for their personal favourites. Their votes earned us first place in the »Wohnidee-Leseraward 2019« in the »Wardrobes« category. Our walk-in wardrobe combination of tinted float glass sliding doors from the S1200 Air series and the matching Uno and Legno interior systems was also extremely well received. After 2017, raumplus was again awarded the prize at the IMM Cologne. We would like to thank you for the »excellent« choice and will be happy to receive the readers' comments again this year, with our current range of products.
raumplus invited to the »Speicher 35« at the International Furniture Fair in Cologne this year. Under this title, the Bremen-based company showed in Hall 11.3. T040 U041 what new products they have in store for the furnishing year 2020. The focus of visitor interest was a »light« version of the Legno interior system, constructed using up to 20 % lighter materials made from wood and renewable plants, saving weight and resources in line with the trend for environment-friendliness. This is a topic that raumplus also pays great attention to within the scope of its daily operations. We are also getting a grip on new handles – for Legno hinged doors; a handle for the S1200 and S1200 Air gliding door system that appears to »float«; and handles in Aluminum Black that create accents for the twin-leaf Slim Line Swing Door. The Aluminum Frame Hinge Door is now available in an RPE version for larger formats and has an additional integrated handle in Anodized Black. Six new décors provide new visual options and there is a new fixed end panel that allows the Uno interior system to be used as a display cabinet. The chests of drawers offering now includes elegant stand-alone pieces in four variations – Stivaro Flex, Insel, and Fix plus Ligran, while the aluminum frame shelving system Creo, a prototype with black profiles and glass or wooden shelves and drawers, has an on-trend industrial vibe and is sure to attract the attention of trade visitors. In addition to new products, raumplus dealers can expect a whole new bundle of up-to-date marketing news tools, ranging from the image movie through the blog. Lots of inspiration from the raumplus warehouse of ideas and not only for the IMM!
The judges of the German Design Award 2020 rate our Slim Line Swing Door as »prize-winning« – literally. The Frankfurt-based German Design Council has awarded it first prize in the »Excellent Product Design – Buildings and Elements« category. The door won over the jury with its optional second leaf, that can be used for large openings and closed or opened as required. The design of the panels, framed using delicate aluminum profiles that can be symmetrically or asymmetrically structured using glued-on rails, was also rated a winner. We are pleased to be able to continue the series of raumplus German Design Award prizes into the current year – and feel honored all down the »Slim Line«.
With our innovative Sliding TV Door, we have apparently brought good design to the point - because it has now won the Red Dot Award 2019 for outstanding product design in one of the world's largest design competitions. In the evaluation process, the jury attaches particular importance to criteria such as degree of innovation, functionality, formal quality, durability and ergonomics. The winners were selected from over 5500 submitted products and we are very proud that our newest highlight is one of them.
More information to the Red Dot Award
raumplus and its excellent brand work have been honored with a second German Brand Award following the first in 2017. This year the expert jury focused on the overall exhibition concept for the IMM 2019. We used the new location in Hall 11.3. to create an entire realistic floorplan behind a wooden façade that showed its comprehensive competence. And proving that we are truly a master of interior design.
The prize-giving ceremony was held on 6 June in Berlin and we are proud to once again not only be an award winner but also among the ranks of prestigious brands »Made in Germany«.
There's a party! Following a beautiful raumplus tradition, numerous employees and their families gathered at the raumplus site in Bremen at the end of June to celebrate a big summer party together. In a relaxed and cheerful atmosphere there was plenty of time for encounters, games, fun and dancing. Salads, antipasti and delicacies from the grill rounded off the beautiful afternoon. We are already looking forward to the next party!
The Discover Germany magazine featured raumplus in its February issue and selected us as Top Pick 2019. We say thank you!
From 14. - 20. January raumplus showed at the IMM international furniture and interiors fair in Cologne/Germany the new products we have come up with for the 2019 interior design year. In addition to absolute highlights such as the “Sliding TV Door” and the first bed “made by raumplus”, a wide range of product add-ons and an exciting prototype made a visit to our new booth location T040 U041 in Hall 11.3. well worthwhile. Hot contenders include the innovative option to integrate a smart TV into sliding doors with glass or wood panels and configure them as a “Sliding TV Door”. The response to the new Legno addition, the first raumplus bed, has been very favorable. Available in four widths and with various head board options, the bed allows Legno to be used to furnish an entire bedroom. Other new products in the Legno series include angled shelves. The interior system prototype for an innovative panel solution opens up a whole new world of design alternatives. Wall-hung modules require no side walls; shelves and carcasses are hung on the back wall. Visual stimulation comes from the Uno interior system with its angled shelves that make for a lighter look. We also have a new color for the system’s profiles and accessories – Black Anodized, for on-trend, contemporary interior design options. To further expand these design options, we have added a Black Anodized profile to the RPS aluminum-frame door system. In addition to this, RPS doors can now be supplied with wood panels. There is also a new color option for the S720 sliding door system – Inox Brushed, available for top and bottom tracks, dividing rails, and wall connectors. raumplus design can be applied to even the smallest details thanks to a new 12mm dividing rail that can be glued vertically or horizontally to sliding doors, room doors, and room dividing systems for more structure. Color options are Silver, Light or Dark Bronze, White, Black Matt, or Black Anodized.
A whole host of attractive technical and visual new products by raumplus. Good News!
From September 6 through 8, 2018 raumplus invited its international customers to Bremen to attend the 12th Export Meeting. Over 100 participants from some 35 countries around the world accepted the invitation under the motto »raumplus in a different way«.
The Meeting commenced on Thursday evening with a relaxed get-together at the »Havanna Lounge«. Friday was, as usual, devoted to providing information, with lectures on new aspects of the product range and marketing as well as customers’ presentations on their own experiences on the various markets. In the evening everyone went to dinner at the »Vai Vai« restaurant in the Überseestadt neighborhood, before focusing on the social side of the event. Some attendees made use of the opportunity to dance off the calories gained during the wonderful meal. Saturday morning’s itinerary was also about exercise – a walking tour around the historic down-town area was followed by a hike through the Bürgerpark to the Waldbühne open-air concert venue with the participants enjoying a BBQ meal before returning to the starting point. The attendees at the 12th raumplus Export Meeting also took advantage of the chance to do some networking, with many commenting on how the hosts and their large team made everyone feel like members of a one big family. »That makes the difference« was the general feeling of our international guests, who are already looking forward to their next trip to Bremen in 2020.